Ratings of Games take dive for NBC�-�Sports�-�insider.washingtontimes.com
The real reason that the Olympics ratings are down compared to other television is the growing use of DVR. Many people watch their primtime shows while recording DVR so that they can fast forward through parts of the olympics they don't like (for me that would be all figure skating, biathlon, and some of the women's sports).
Because Nielsen doesn't yet provide reliale ratings for people who timeshift the primetime shows, it looks like olympic viewership is going down. However, I suspect that most people w/ DVRs (a growing share of the population) are simply watching the olympics during the pre-primetime hours and that total viewership is static compared with previous years.
Wednesday, February 22, 2006
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